To give you the best value. Ad networks need a minimum amount of ad campaign traffic to perform well, especially when testing multiple variables (four versions of four ad elements) like we do. Plus, we’re also optimizing for the best ad style. For example, Facebook has 24 different ad styles. Spending $14 per day provides enough daily traffic to optimize results.
If there are less than 40,000 available impressions for the exact demographics you’ve chosen, we deliver the remaining ads to probable patients within the area you’ve chosen who are very comparable to the patients you’re targeting. Facebook calls these probable patients “Lookalike Audience” and Google calls them “Similar Audience”. This combined primary and secondary approach magnifies your ability to acquire patients.
These are ads delivered to patients based on a location that they have visited with their phone/tablet, identified by its “device ID”. We’ve drawn electronic “fences” around 25,000+ CVS/Rite Aid/Walgreens/Walmart pharmacies and have captured the device IDs that have visited those pharmacies and then have filtered those device IDs through our proprietary database to determine some of their current patients so that you can market to those patients.
To get started, select an ad template and then customize it. Four different versions of each ad element (headline, offer, paragraph, offer) will be tested during your 90-day campaign to optimize performance. Next, draw a circle/polygon on the map around the area that includes the nearby chain pharmacy/pharmacies that you want to harvest from. Then, we calculate the number of ads we can deliver to their current patients based on device IDs. The minimum campaign is 40,000 ads over 90 days at $.0325 each for $1,300 total. If there are less than 40,000 available for their current patients, we deliver the remaining ads to probable patients nearby who are very comparable to their current patients. Facebook calls these probable patients “Lookalike Audience” and Google calls them “Similar Audience”. This combined primary and secondary approach magnifies your ability to acquire patients.
Liz Tiefenthaler of Pharm Fresh Media explains: “It depends on the size of your pharmacy. A smaller pharmacy may need to allocate a larger percentage, say around 2 to 2.5% of your gross sales, than a larger store will. You folks with larger pharmacies, say over $5 million in gross sales, may only need to spend about 1.5% on marketing. Whatever you decide to designate, it will need to match your goals. Bigger growth will require bigger dollars.”
PBA Health explains: “There’s no magic number, but a general rule is to allocate about 7 to 8% of your sales revenue to marketing. But every pharmacy is different. You should account for several factors as you determine how much to spend on marketing including. The stage of your pharmacy’s development affects how much you’ll want to spend on marketing. For example, if you’re a newer pharmacy or if you’re opening a new location, you’ll need to ramp up marketing. You’ll need to spend up to 20% of sales to drive awareness and interest. If you already have a strong customer base with a steady stream of revenue, you can spend less, closer to 2 to 5%.”
Even though we won’t be able to gather at the Independent Pharmacy Conference in Huntington Beach in 2020, you can still receive the conference special. Today more than ever, patients need to know about your great products & services, including home delivery. Just sign up now and your membership is only $250 per month for your first 12 months instead of $300 per month - a $600 savings.