Yes, please select “Training Demos” to view short training videos and instructions. Stay tuned for invites to weekly training webinars. If you need extra help, please contact us at help@PatientPipelineINC.com to schedule additional training.
Yes, the templates have an image box to upload your logo and/or picture.
Yes, when you arrive at the shopping cart, you’ll have the option to start another campaign within the same order.
Our data is compiled from multiple sources and is carefully screened to ensure compliance. Ailment related data is either self-reported or inferred from multiple sources. Our data sources are monitored for proper consumer notice and privacy policy adherence. We enhance the data with rooftop level latitude and longitude to power our mapping solution that will allow you to select a geotargeted list. In addition, we use advanced predictive models for targeting purposes.
We completely update our data, at a minimum, every 90 days which includes National Change of Address (NCOA) processing and Delivery Point Verification (DPV) processing.
Yes, it is possible you’ll receive some. We guarantee 95% deliverability.
We strive to complete all orders within 3 business days. (You will receive an email when your order is complete.)
Once you receive the email confirmation indicating that your campaign has mailed, delivery times will average 6-8 days.
Jumbo, 6 x 9 postcards that really stand out in the mail.
We utilize a 130 lb (351 GSM) extra heavy-duty C2S gloss cover cardstock that produces a sturdy and beautiful postcard.
We use highly specialized, 4-color digital printers that print at a resolution of 1200 dpi, which produces excellent print quality.
Yes, you’re emailed a report each week during your 90-day digital ad campaign to update you on its performance. Here’s an example: Digital Ad Campaign Report Sample
They’re distributed via social media (Facebook, Instagram, Twitter) and thousands of in-app ads (mobile apps that have advertising). Not only are we a one-stop-shop for you, but your ads are hyper-targeted to patients you want the most.
The patient is taken to your pharmacy’s custom Patient Pipeline landing page for that specific digital ad. Thus, you don’t need to update your website or social media accounts with your ad. Your Patient Pipeline landing page saves you time from updating your website/accounts, saves you money from presenting your new patient offer to your current patients, and is a more effective way for your new patients to act on your ad and offer.
This is your website page where the patient is taken to after clicking on your digital ad. Each of your digital ads has its own landing page. On this page, your offer is repeated. Your page also includes your pharmacy’s contact information, map, website links, social media links, logo, pictures, and products/services. The patient can print, save, screenshot, text, or email your page to herself so that she can take the next action (redeem your coupon, visit your pharmacy, follow your pharmacy on social media, etc.). When you sign up for your membership, your default landing page is created, which you can then customize under “Account” then “Landing Page Edit”. Here’s an example: https://main-street-pharmacy.pharmacyuniverse.com/
Both ads show up on Facebook and look identical. Unfortunately, a Facebook ad is delivered to people identified only by the information Facebook has about them. Your Patient Pipeline Facebook ad is delivered to people identified by information we acquire from many diverse data sources. Thus, a Facebook ad is a semi-targeted, shotgun approach and your Patient Pipeline Facebook ad is hyper-targeted, sniper approach. The average Facebook ads cost $.01 per impression and $1.86 per click. Your Patient Pipeline Facebook ads only cost $.0325, regardless if it’s an impression or click. Big difference. Your Patient Pipeline Facebook ad is more targeted and cost-effective than a Facebook ad.
With traditional geofencing, an ad is attempted to be delivered to a person that has visited that geofenced location. Sometimes traditional geofencing can only deliver an ad if that person utilizes that location’s WiFi and/or if that person looks at their mobile device while at that location. So, traditional geofencing can be pretty hit or miss. It’s like sending a letter to an address that hasn’t been updated in five years. With Patient Pipeline geofencing, your ad is delivered based on the “device ID’ of their mobile device, so we don’t rely on WiFi or hope the person sees your ad while only at the location. We know the person went into the location and have permission to send your ad days or weeks later. This is because of our massive, proprietary database of hundreds of millions of device IDs and network of thousands of apps. It’s extremely accurate. It’s like sending a FedEx overnight package.
It’s very important. It gives the patient a call to action and incentive to act. We recommend you follow the classic, direct marketing rule of 40/40/20, which states that 40% of your success depends on your list, 40% on your offer, and 20% on your design. With us, you’re already in a great position because we provide the hyper-targeted list and the design template. Now what remains is you providing a compelling offer that’s profitable for you to establish a long-term relationship with that patient’s entire household. Your offer can include a % off a nonprescription product, a $ gift card to your pharmacy, buy X get Y free/discounted, a free product, a free service, etc. Tying your offer to an action by the patient is especially effective, such as transferring a prescription, getting a vaccination, trying one of your services, utilizing your free home delivery, buying a new product, etc.
Yes, because each pharmacy location has its own digital ads, letters, postcards, landing page for each digital ad, campaign reporting, creative and technical support, etc.
Yes, please contact us at help@PatientPipelineINC.com
Yes, please send it to help@PatientPipelineINC.com so we can recreate it and add it to your account under “My Templates”.
Yes, under your account, select “Past Order” to reuse one from a previous campaign.
Yes, email help@PatientPipelineINC.com and we’ll email you back a mockup for your approval, then we’ll upload it to your account under “My Templates”.
Yes, please contact us at help@PatientPipelineINC.com
It’s a 1-page, double-sided letter printed on thick, 70 lb paper. The header includes your full color logo, contact information, and a list of your products and services. The body greets the patient by name and then provides you the opportunity to tell your story, share patient testimonials, explain your specialities, give a new patient offer, include a picture, etc. Feel free to use the back page to continue your letter. Your signature is printed in a handwritten font and then underneath it a picture of you, your staff, an/or your pharmacy can also be printed. The high-quality envelope has your full color logo in the return address section, the patient’s name and address are printed in a handwritten font, and a real stamp is used. It’s a great way to express the benefits of your pharmacy in detail.
Asthma, Crohn’s Disease/IBD/ulcerative colitis, growth hormone deficiency, hepatitis C, HIV/AIDS, infertility, lupus, mental health, osteoarthritis, psoriasis, psoriatic arthritis, rheumatoid arthritis, and substance abuse.
The templates include 17 health conditions. PLEASE NOTE: diabetes and at least five other health conditions must be included in the ad.
To give you the best results. One of the benefits of digital advertising is the ability to more easily track results and then implement changes. By A/B testing each of your ad elements, we’re able to determine what converts best for you. We utilize a combination of AI and our expertise to interpret the various data points and then make improvements to continually optimize your results. A 90-day runway provides the time needed to produce enough data and implementation cycles. It’s fairly straightforward to run a short campaign with one set of variables. It’s much more challenging to run a longer campaign with four sets of variables, especially when comparing and implementing simultaneously. However, this sophisticated approach is worth it, as it can improve your results by 2X to 10X. During your campaign, you’ll receive weekly updates on your progress.

To give you the best value. Ad networks need a minimum amount of ad campaign traffic to perform well, especially when testing multiple variables (four versions of four ad elements) like we do. Plus, we’re also optimizing for the best ad style. For example, Facebook has 24 different ad styles. Spending $14 per day provides enough daily traffic to optimize results.

If there are less than 40,000 available impressions for the exact demographics you’ve chosen, we deliver the remaining ads to probable patients within the area you’ve chosen who are very comparable to the patients you’re targeting. Facebook calls these probable patients “Lookalike Audience” and Google calls them “Similar Audience”. This combined primary and secondary approach magnifies your ability to acquire patients.

The campaign will be extended past 90 days until all 40,000 ad impressions are delivered.

These are ads delivered to patients based on a location that they have visited with their phone/tablet, identified by its “device ID”. We’ve drawn electronic “fences” around 25,000+ CVS/Rite Aid/Walgreens/Walmart pharmacies and have captured the device IDs that have visited those pharmacies and then have filtered those device IDs through our proprietary database to determine some of their current patients so that you can market to those patients.

To get started, select an ad template and then customize it. Four different versions of each ad element (headline, offer, paragraph, offer) will be tested during your 90-day campaign to optimize performance. Next, draw a circle/polygon on the map around the area that includes the nearby chain pharmacy/pharmacies that you want to harvest from. Then, we calculate the number of ads we can deliver to their current patients based on device IDs. The minimum campaign is 40,000 ads over 90 days at $.0325 each for $1,300 total. If there are less than 40,000 available for their current patients, we deliver the remaining ads to probable patients nearby who are very comparable to their current patients. Facebook calls these probable patients “Lookalike Audience” and Google calls them “Similar Audience”. This combined primary and secondary approach magnifies your ability to acquire patients.

Liz Tiefenthaler of Pharm Fresh Media explains: “It depends on the size of your pharmacy. A smaller pharmacy may need to allocate a larger percentage, say around 2 to 2.5% of your gross sales, than a larger store will. You folks with larger pharmacies, say over $5 million in gross sales, may only need to spend about 1.5% on marketing. Whatever you decide to designate, it will need to match your goals. Bigger growth will require bigger dollars.”

PBA Health explains: “There’s no magic number, but a general rule is to allocate about 7 to 8% of your sales revenue to marketing. But every pharmacy is different. You should account for several factors as you determine how much to spend on marketing including. The stage of your pharmacy’s development affects how much you’ll want to spend on marketing. For example, if you’re a newer pharmacy or if you’re opening a new location, you’ll need to ramp up marketing. You’ll need to spend up to 20% of sales to drive awareness and interest. If you already have a strong customer base with a steady stream of revenue, you can spend less, closer to 2 to 5%.”

Independent Pharmacy Conference Special

Even though we won’t be able to gather at the Independent Pharmacy Conference in Huntington Beach in 2020, you can still receive the conference special. Today more than ever, patients need to know about your great products & services, including home delivery. Just sign up now and your membership is only $250 per month for your first 12 months instead of $300 per month - a $600 savings.