Yes, please select “Training Demos” to view short training videos and instructions. Stay tuned for invites to weekly training webinars. If you need extra help, please contact us at help@PatientPipelineINC.com to schedule additional training.
Yes, the templates have an image box to upload your logo and/or picture.
Yes, when you arrive at the shopping cart, you’ll have the option to start another campaign within the same order.
Our data is compiled from multiple sources and is carefully screened to ensure compliance. Ailment related data is either self-reported or inferred from multiple sources. Our data sources are monitored for proper consumer notice and privacy policy adherence. We enhance the data with rooftop level latitude and longitude to power our mapping solution that will allow you to select a geotargeted list. In addition, we use advanced predictive models for targeting purposes.
We completely update our data, at a minimum, every 90 days which includes National Change of Address (NCOA) processing and Delivery Point Verification (DPV) processing.
Yes, it is possible you’ll receive some. We guarantee 95% deliverability.
We strive to complete all orders within 3 business days. (You will receive an email when your order is complete.)
Once you receive the email confirmation indicating that your campaign has mailed, delivery times will average 6-8 days.
Jumbo, 6 x 9 postcards that really stand out in the mail.
We utilize an extra thick 12pt C1S cardstock coated on one side.
We use highly specialized, 4-color digital printers that print at a resolution of 1200 dpi, which produces excellent print quality.
Yes, you’re emailed an automated report each week during your 30-day digital ad campaign to update you on its performance. These 30 days give us enough time to efficiently generate all of your campaign’s ad impressions.
They’re distributed via social media (Facebook, Instagram, Twitter) and thousands of in-app ads (mobile apps that have advertising). Not only are we a one-stop-shop for you, but your ads are hyper-targeted to patients you want the most.
The patient is taken to your pharmacy’s custom Patient Pipeline landing page for that specific digital ad. Thus, you don’t need to update your website or social media accounts with your ad. Your Patient Pipeline landing page saves you time from updating your website/accounts, saves you money from presenting your new patient offer to your current patients, and is a more effective way for your new patients to act on your ad and offer.
This is your website page where the patient is taken to after clicking on your digital ad. Each digital of your ads has its own landing page. On this page, your digital ad is repeated. Your page also includes your pharmacy’s contact information, social media links, logo, picture, and products/services offered. The patient can print, save, screenshot, or email your page to herself so that she can take the next action (redeem the coupon, visit your pharmacy, follow your pharmacy on social media, etc.). When you sign up for your membership, your default landing page is created, which you can then customize. Here’s an example.
Both ads show up on Facebook and look identical. Unfortunately, a Facebook ad is delivered to people identified only by the information Facebook has about them. Your Patient Pipeline Facebook ad is delivered to people identified by information we acquire from many diverse data sources. Thus, a Facebook ad is a semi-targeted, shotgun approach and your Patient Pipeline Facebook ad is hyper-targeted, sniper approach. The average Facebook ads cost $.01 per impression and $1.86 per click. Your Patient Pipeline Facebook ads only cost $.03, regardless if it’s an impression or click. Big difference. Your Patient Pipeline Facebook ad is more targeted and cost-effective than a Facebook ad.
With geofencing, ads are delivered to every person that has visited that geofenced location. Sometimes geofencing can only deliver an ad when the person is looking at their mobile device within that geofenced location and sometimes only if that person utilizes that location’s WiFi. With your Patient Pipeline targeted geofencing, ads are only delivered to specific, targeted patients that have visited that geofenced location. Thus, with geofencing, you’re spending money on general ads for every person, regardless if they’re your target audience or not, if they can even see them at all. With Patient Pipeline geofencing, you’re only spending money on hyper-targeted ads for patients you want - regardless if they’re looking at their mobile device inside the geofenced location now or if outside of it weeks later. Geofencing is like net fishing, where you spend a lot of time/money casting a wide net, dragging it through the water for hours, and then separating your ideal fish from all the random, unwanted and unprofitable fish and garbage - plus missing out on a lot of ideal fish that slip through the net. Your Patient Pipeline targeted geofencing is like spear fishing, where you cost-effectively acquire only exactly what you want.
It’s very important. It gives the patient a call to action and incentive to act. We recommend you follow the classic, direct marketing rule of 40/40/20, which states that 40% of your success depends on your list, 40% on your offer, and 20% on your design. With us, you’re already in a great position because we provide the hyper-targeted list and the design template. Now what remains is you providing a compelling offer that’s profitable for you to establish a long-term relationship with that patient’s entire household. Your offer can include a % off a nonprescription product, a $ gift card to your pharmacy, buy X get Y free/discounted, a free product, a free service, etc. Tying your offer to an action by the patient is especially effective, such as transferring a prescription, getting a vaccination, trying one of your services, utilizing your free home delivery, buying a new product, etc.
Yes, because each pharmacy location has its own digital ads, letters, postcards, landing page for each digital ad, campaign reporting, creative and technical support, etc.
Yes, please contact us at help@PatientPipelineINC.com
Yes, please send it to help@PatientPipelineINC.com so we can recreate it and add it to your account under “My Templates”.
Yes, under your account, select “Past Order” to reuse one from a previous campaign.
Yes, email help@PatientPipelineINC.com and we’ll email you back a mockup for your approval, then we’ll upload it to your account under “My Templates”.
Yes, please contact us at help@PatientPipelineINC.com
It’s a 1-page letter printed on thick, 70 lb paper. The header includes your full color logo, contact information, and a list of your products & services. The body greets the patient by name and then provides you the opportunity to tell your story, share patient testimonials, explain your specialities, give a new patient offer, etc. Your signature is printed in a handwritten font and then underneath it a picture of you, your staff, or your pharmacy can also be printed. The envelope has your full color logo in the return address section and the patient’s name and address are printed in a handwritten font. It’s a great way to express the benefits of switching to your pharmacy.

NCPA Convention Special

If we missed you at our booth 705 at the NCPA 2019 Annual Convention in San Diego during October 26th - 29th, you can still receive the convention special. Over the next 6 months, we’re bringing on pharmacies in a phased rollout to best onboard, train, and support you. Join our free waitlist by November 30th and you’ll receive the NCPA Convention Special of $250 per month for your first 12 months instead of $300 per month - a $600 savings.